For a fortuitous combination my grandfather Giovanni Ferrari (the founder of peasant origin) was born in one of the best areas of Liguria for oliveoil production. The land owned by the company are in this area that was once known as the "valley of gold" to mean the quality of the oil produced. This area is about 15 km from the sea and is at an altitude of about 300 meters. The oil produced in these areas has unique characteristics thanks to the very favorable climatic conditions and the almost exclusive presence of cultivar Taggiasca; add to this that the company Ferrari provides the selection of olives in order to have them healthy and perfectly ripe. The decisive factor is the crushing system carried out with the traditional systems and with the olive just collected and subjected to simple pressure. The oil pressure is the beginning of better quality and is called "first pressed" or "cold pressing".